5 Expert Tips to Maximize Your Real Estate Sales
If you’re not already using an automated email marketing system to keep potential clients aware of properties that they may be interested in then you are missing out on a very valuable tool that has proven to be very effective. As you know, real estate is a very competitive marketplace and anything that you can do to give yourself an edge over your peers is well worth the investment of time and money.
One of the main reasons that so many real estate agents use email marketing through a real estate CRM is because it is amazingly effective and produces real results. It has also has the advantage of being very affordable.
So you have a list of subscribers, that’s great. What now? Here are some great tips to get the most out of your email marketing efforts.
1. Know your target audience
Think about your ideal customer, who do you want to open an email, read the content and respond. Remember that they are going to have to be able to move all the way through the buyer’s journey and close on a house for this to be worth your time.
Building an idea of your ideal customer is also called creating a target persona. This persona is a tool that you can use to write email content that will speak directly to their demographic. It is also worthwhile mentioning that this persona does not need to be set in stone. As the real estate market changes so too should your persona.
2. Make sure that your subscriber form is not too intimidating
When you put together your subscriber form you don’t want it to be too long or ask for too much information up front. This can discourage people from signing up. Ideally you want a tiered series of forms that will allow you to gain an increasing amount of information about them as they engage with more and more of your content. Gaining an insight into their income and desired location will allow you send out targeted messaging.
3. Give people a good reason to register with you
As we mentioned earlier, the real estate market is a competitive space. You need to make sure that your offering compelling enough to hook people in so that they register to hear more from you and not another real estate agent. Strong calls to action letting them know that you have some of the hottest leads on the best real estate in town can be a great place to start.
4. Get automated
CRMs are wonderful tools, when a potential client has registered with you, the next step is to get emails out to them in a timely manner. This can all be done automatically. Once this automated process is started it can run in the background and deliver qualified leads to you that are ready to get a call from you about your next listing. There is always room for optimisation, so keeping an eye on email performance is always advised.
5. Don’t send grey mail
You don’t want to have a lot of email addresses in your subscriber list that are not really interested in buying property. If they are not opening your emails and have not engaged with any of your content for some time, it might be time to get rid of them. The best thing to do with leads like this is to schedule an automated email that checks in with them one last time with the strongest re-engagement message that you can think of. If they still do not respond then you should feel free to delete them as a contact.