5 Tips for Branding a Small Business
Your brand is a reflection of your business and it is in charge of reflecting your business character. When you start working on building your own brand, focus on what you want your business to become, not on what it’s now, because it creates the image that will probably follow you for a very long period. Don’t confuse the brand with logo, since it is much more than that. A well-designed brand coordinates the tone of your business, logo, color scheme and identity of your company with the views of potential and current customers about your business. Start smart and don’t strive to do everything in a very short period of time. As a small business owner, you should also consider factoring receivables, since you can always have customers who don’t pay for goods or services immediately, and you are not in the position to wait. But, let’s go back to our tips for branding a small business.
- Be present
It does not matter if that is a virtual presence on social networks or if you present your business at different fairs, seminars, conferences or anywhere else where you can connect with potential customers. It is important for people not just to see you, but to remember you.
- Ask for advice
Don’t be too shy or proud thinking that you don’t need to hear something from people with more experience. Be open to suggestions, even regarding the name of your business, logo, design or anything else that will help you be noticed. Accept feedback as something that you can only benefit from. Yes, there will be jealousy and envy, but you will learn to deal with it by time.
- Choose your name wisely
Make it short, yet effective. Choosing the name for your brand is an important decision and therefore do not bring it hastily, but take enough time. That decision will exactly be the one that will define the future of your business. Just take a look at some of the brands such as Twitter, Disney, Facebook, or Nike. You have probably heard of each of these brands and, without a specific explanation, you know who are they and what their products are.
- Target your audience
In a small business, it is almost impossible to make something that everyone will like, but that is not the point anyway. It is why you need to have a specific target group and to create your brand accordingly.
- Remember, branding IS essential for small business
And don’t let anyone interfere saying the opposite. If you try to save your money by not giving it to create a recognizable brand, you will not do anything well. Invest in marketing, no matter how small you start, and you will see the results. In the beginning, don’t think about short-term projects. Think how to create a brand that will be able to exist for decades. Any type of the brand can be successful if it is well thought out. Just think about the following characteristics; sound, meaning, memory, and recognition, and if you establish all of that, you will have a small, but very successful business.